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Xie Fengshu and Gemma Calvert

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Xie Fengshu and Gemma Calvert
Making scents with sight: Perfume marketing in the age of the face mask
04 April 2022 • Amid the pandemic and the new normal of wearing face masks, the perfumery industry can leverage visual cues online and in-store to boost and enrich the consumer’s sensory experience of fragrances, say Nanyang Business School’s Xie Fengshu and Gemma Calvert
About Xie Fengshu and Gemma Calvert

Xie Fengshu is a Masters student in marketing science at Nanyang Business School and Gemma Calvert, is a Professor of Marketing, Nanyang Business School.